What is the colour of your personality?

There are three colour personality types in the world. They are colour leaders, colour moderates and colour neutrals. Understanding the characters of colour personalities is the first step of mastering the language of colour. You need to identify the colour personality type of your interlocutor to understand how to use colours to influence him or her.

Colour Leaders

Each year these people wait with impatience for the news about colour trends of the season. Spring is a real challenge for them. They want not only to see new colours, but to use them at once. They welcome news things and readily include new colours into their surroundings.

Women-leaders like looking through fashion magazines for information about new colour trends. You will recognize this personality type with ease by the suite of the ultra-fashionable colour. They don't care if the new colour doesn't match the other objects. They readily spend money in order to keep pace with fashion.

Men-leaders prefer using new colours for their automobiles and home electrical appliances. You have certainly seen this kind of men in cars of the most incredible colours.

No self-respectable leader will paint his or her house the same colour twice. And on buying a new house he or she will immediately re-paint it. There must be modern furniture and décor inside the leader's house. They love their houses not less than their clothes or their cars, and try to make them better - and the best. Often they use more than one new colour, taking their chances without hesitation. Being aware of a  new colour score being in fashion, a colour leader would give more then $200 for coloured computer.

From the point of view of psychology colour leaders have very high self-esteem, inclined to adventure and aren't scared of new ideas. They don't hesitate to take risk, novelty attracts them. They don't wait for changes, they make them. From the point of view of economics colour leaders are the driving force of modern market. They spend a lot of money on themselves and feel that they deserve it.

From the point of view of demography, leaders constitute about 20 per sent of population. Leaders are mostly women, and Americans of Spanish and African origin.

Interestingly enough, this category of people has quite distinctive age groups. First age group of colour leaders consist of teenagers and young people under thirty, who are very proud of their ability to keep pace with fashion

And it is quite understandable. However, among colour leaders there are often people at the age of forty-five to sixty. Their children have grown up and the income has become stable. Now they may use new colours to feel younger and stronger. They undergo some kind of soul-searching and they try to chase their use again.