The Rules For Choosing Colours

Well, what does knowing the personality colour type give us, when mastering the colour language is concerned? The answer is very simple - practically everything.

Long ago manufacturers have understood the impact of the colour on the process of reaching decision and people's behaviour. Having understood how exactly customers are affected by the certain colours, you may achieve a great success.

As a rule, people are attracted to those colours and hues, which make them feel safe and confident. A human being's reaction on people around him or her depends on the effect produced by the colour of their clothes - it can either produce the comforting and soothing feeling or not. You are certain to have already decided that all this is very easy. If I want to produce good expression on my interlocutor I need to choose the colours of my clothes according to his or her preferences. Well, yes, you are right - partly.

Indeed, usually we feel more comfortable with those, who look like us. That's why when going to meet your mother-in-law or father-in-law, it will be useful to ask your darling what his or her mother's colour preferences, and what the house looks like.

Sometimes people feel better with those people who are dressed differently, but still who meet their expectations. The choice of colour is a very precise characteristic. We can emphasize our particular features by choosing particular colours.

Assume you are going to produce an impression of a sensible and sagacious person - assume you want to get the order for manufacturing a new product or advertising campaign. Even if your interlocutors were typical colour neutrals, they would feel more respect towards you, if your choice of colours prove you to be more adventurous, then they are.

On the other hand, if you are going to sell the stock to the group of pensioners, you'd better choose strict, conservative colours. Then your interlocutors would consider you to be serious and respectable. The choice of colour must reflect the values of your interlocutors, so you'd better leave your bright orange tie for more appropriate case.

 The Rules For Choosing Colours.

In fact, the rules for choosing colours are simple and understandable. Actually, there are only three rules, and they are easy to remember. To use them in practice you should imagine colour profiles in the form of upturned pyramid, with colour leaders at the top, colour moderates in the middle and colour neutrals at the bottom.

COLOUR LEADER

COLOUR MODERATE

COLOUR NEUTRAL

And now lets formulate the main rules

1.      To make a person or a group of people believe that you are a like-minded person, choose the colours of the same colour palette that they use.

2.      To present yourself as a creative, dynamic and modern person, choose colours of higher colour profile.

3.      To perform yourself as reliable, positive and trustworthy, choose colours of lower colour profiles.

That is all - or almost all. You are likely to think that we might have forgotten something. Indeed, if you are attached to certain colour palette, how are you going to get out from the frame of your preferences?

So, that's the catch! Practically everybody is drowned to certain behaviour, even not realizing, why it happens (and that it does happen). However, a human being has free will. Rely on your own consciousness, and changes will be not only possible, but, in fact, unavoidable!

Energetic and effective actions are possible only in case of certain flexibility and ability to perceive things from the unusual point of view.  Use your knowledge about the three colour profiles - and you'll be able to look differently at the selection of colours.

Don't think that we make you go and buy lots of stuff of 15 different colours. Just try to pay attention to the colour palette of your interlocutors, try to imagine that you communicate with people using colours.