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You are here >> :: Psychology of Colours ::
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Characteristic of Colours - Red, Orange, Yellow

There is a lot of yellow colour in nature. We see it everywhere. The sun, lemons, corn, saffron, flame, ripe wheat, maple wood, butter and fatty cream. There is no wonder that people perceive yellow as the colour of hospitality, generosity and comfort.

Yellow is also associated with fun, joy, amusement and festivals. However, it can be quite ruthless and tires quickly if it is in excesses.

The other disadvantage of  yellow colour is that it is connected with cowardice. In the Middle Ages paintings Judas was being depicted dressed in yellow. Moreover it is very often associated with unscrupulousness - for example, when it comes to yellow press.

Yellow colour is used as colour accent. But if we add to it a bit of white colour we will be able to use it as much as we want. Cream and beige are the safest colours in any amount - and they are the hues of yellow

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