Colour Signals And Colour Palette Combinations

Sometimes when you want to send certain colour signal your interlocutors may not like it, so it won't work. Naturally, to affect your interlocutor, you need to use colour signals from his or her palette. Assume that you want to use red colour in order to amplify the meaning of your words and stimulate your interlocutor. As there is red in all the colour profiles - it is quite understandable both for a colour leader and or colour neutral - you can use it for your purposes.

If you've determined to use a colour signal, which is out of your interlocutor's colour palette, you may try one of these ways.

First, you can use any colour as colour accent. If the colour is used moderately, in combination with favourite colours, so practically any hue is able to affect anyone you need.

Accents are often introduced as a part of clothing, for example, scarves or ties, or as a component of furniture - place settings, cushions or carpets. Accents may be introduced in cloth as well. Think about accessories, which are always with you - your case, bag, cut-aways, notebooks and pens.

Not every colour is able to be an accent. They are supposed to call attention, but not to make people stare at it.

You may also soften a colour signal, choosing pastel hue or adding gray to it. This way you may use practically any colour, and it will be as convincing as a hypnotist's whisper.

Use colours combinations to send mixed signals. It is very easy to send a minor signal now as modern technology allows unlimited resources of choosing colours.

MASTERING COLOUR LANGUAGE

To reach certain reaction on people's side with the help of colours, you need to take into account their colour profile and know the signals certain colours send.

So, to reach desired respond you may follow the pieces of advice given below:

1.      Determine the colour palette (colour leader, moderate or neutral), which you are going to use as a basic palette. Remember, that it must coincide with the palette of your interlocutor, or be one lever higher or one level lower than that.

2.      Choose one or two main signals, which you want to send to your interlocutor, and select appropriate colours.

3.      Make sure that the selected colours match the chosen palette. Otherwise, you'll have to 'soften' your message using signal colours as accents and/or choosing softer hues.

Colour is an integral part of our lives. Though you don't realize what an important part it plays in your behaviour, still you respond to colour palettes and signals.

As customers - in supermarkets, in household shops, and department stores - we are responding to colours all the time.