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Psychology of Colours

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Neutral Colours


Black colour is traditionally associated with elegance, exquisiteness and sexuality. It's the main colour in modern lives of women leaving in a city. It's very often that women have a black dress on for business meetings. For any official reception a black smoking and a little black dress is an all-prize lottery. Black underwear looks very sexy.

Black is also connected with danger. It's a colour of night and death, witchcraft, illegal actions (black market), exile (black list) and expulsion (black sheep). In proverbs and sayings black colour is often associated with fear, anger and depression. Black colour provokes towards confrontation and breaking prohibitions.

Among artists - couturiers and designers - black colour has gained popularity long ago, as it has always spoken about breaking rules and regulations. Very soon it's  appeared that black bad enough to be good.

We see teenager gangs in the streets all dressed in black. They send visual signal saying that they don't want to belong to society. It's funny, but black is rapidly turning from the sign of an outcast into a sign of belonging to society. It happens not only because black has come into fashion and been considered exquisite, but due to its incredible easement. Black perfectly matches other colours - and what else does a modern man or woman need?

Today you may find almost any object of black colour - from little cocktail dress to porcelain and children's T-shirts. Black always speaks about power, authority and exquisite taste. It is a totally safe choice.


Traditionally, brown colour was considered to be strong and energetic, but not as strong as black, red or white. Brown is considered more informal than black or red. It's a perfect choice if you want to create confidence. Brown and beige are a good for men to relax. Khaki trousers and brown leather arm-chair suit perfectly for rest.

Beige and brown are a combination of several colours. You can 'warm' by adding more red, as in terracotta, or 'cool' it by adding green, as in khaki. In a word, these colours are able to produce a variety of reactions in people.

Brown is perceived as a very natural colour. Brown and beige are very often to find in nature - wood, bamboo, send, sisal, autumn leaves. The list is almost endless. The colours of mahogany, chocolate, coffee, camel, chestnut also refer to brown and beige.

We perceive brown as the colour of soil and forest, the colour of home and heart - home-made bread and cookies have brown hue. In a word, brown tones soothe and create trust.  

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