Characteristic of Colours - Red, Orange, Yellow

Pink colour connected with red, in fact, it is its hue - a mixture of red and white. Change in colour signal perception when transition from red to pink is perfectly typical for any transition from bright colour to pastel one. That's why pink is perceived as gentle, soft charming and feminine. We talk about this colour right here to show, how any change in hues - adding either white, gray or black to any basic colour - can change the meaning of the signal sent.

Pink, as well as red, can be warm and stimulating. It is perceived as romantic and sensual, that's why it is often used for underwear - particularly its bright hue. Pink can be also considered as  frivolous and cheerful.

Keep in mind, however, that all these shades of meanings are very vague and individual. The researches show that about 27 per cent from 5 thousand recipients declared that they associate pink with fragility.

ORANGE

Orange as well as red belongs to warm colours. It also makes the heart go faster. Orange is a very bright colour, it always attracts attention, that's why different road services use it in their uniform.

This colour is generally associated with spice, piquancy. That is the word, which defines our attitude towards orange colour. Spices are used sparingly. The same with orange colour.

Orange in a small amount arouses thoughts about joy, fun and bright sun. Plenty of orange seems impudent. And plenty of impudence looks vulgar and cheap.

There are, however, certain peculiarities in perception of orange colour. Often, orange is associated with with low price and availability. Not without reason, this colour is widely used in nets of fast-food restaurants.

Except of sparing use of orange, we can offer to use its hues. Pastel orange is rather close to peachy colour, which is associated with freshness and health, natural complexion and cosmetics.

As for more brown hues, such as terracotta, they are perceived as natural, restrained, as the colour of tan. Exotic countries and objects, such as Turkish carpets, spices and vases from distant lands, occur to one's mind instantly.

YELLOW

Yellow colour worries and attracts attention, as it is one of the brightest of all spectrum colours. This is the colour, which people notice first.

That's why yellow is used for warning signs and school buses. Taxies are often of yellow colour. Lots of people like yellow - there is no wonder that yellow mobile phones are wide spread.

Black and yellow expresses danger. The combination of these colours is used for the sign warning about the danger of radiation. It must be also mentioned that black letters on yellow background are easy to read. That is why a very popular telephone directory is called 'Yellow Pages'. When we see yellow colour, we immediately understand that there is something new. Yellow always gives a signal about new things.