Albert Bandura

His hypotheses are testable. He presents empirical evidence rather than abstract theories. He himself chose not to speculate too much but to rely on empirical evidence. Critics feel he is too hasty in rejecting psychoanalytic theories. They believe that his theories focus so much on the situation that inner traits of the person are not appreciated. He is also criticized for his inattention to conscious and unconscious conflicts within the individual and his failure to explain the reasoning process in detail. Lastly, Bandura states that reinforcement does not take place unconsciously, yet behaviorist researchers have been able to demonstrate that some changes in behavior can take place automatically without any awareness on the part of the subject.